Services · Paid media & demand generation

Google and LinkedIn campaigns, built around a clear offer.

Plan paid campaigns for complex B2B products, then connect the ad to its landing page, email follow-up, analytics, and sales handoff.

Discuss a paid campaign

01Plan the campaign

Four choices keep the work connected.

The buyer, offer, channel, and follow-up should support the same business goal.

01

Audience

Which companies and buyers matter?

02

Offer

What should they understand or do?

03

Channel

Where are they looking or learning?

04

Follow-up

What happens after a response?

02What the work can include

From first impression to useful follow-up.

Campaigns work better when every step, from the audience to the sales handoff, supports the same offer.

GOOGLE ADS · PAID SEARCH

Capture active search demand.

Build Google Ads campaigns around relevant search intent, thoughtful keyword groups, useful ad copy, negative keywords, and a landing page that answers the search.

LINKEDIN ADS · B2B TARGETING

Reach the buying group.

Shape LinkedIn campaigns around the right companies, roles, and buying context, with a clear offer, focused creative, and a next step the sales team can follow.

WEBSITES · LANDING PAGES

Make the click count.

Align campaign copy with the destination page, clarify the product value, reduce distractions, and give each visitor a clear action.

EMAIL · LEAD NURTURE

Keep a useful conversation going.

Plan consent-based email follow-up that reflects what a buyer asked for, where they are in the process, and what the team should do next.

ANALYTICS · MEASUREMENT

Measure more than clicks.

Use agreed conversion events and campaign reporting to understand which messages earn relevant inquiries and which need work.

SALES · CRM HANDOFF

Carry context into follow-up.

Define an owner, response expectation, and useful record details so campaign interest does not disappear between marketing and sales.

03Measurement & learning

Use data to decide what to change.

Agree the conversion that matters before campaigns launch.

Check that landing-page actions and analytics events are recorded consistently.

Review lead quality and sales feedback alongside clicks and cost.

Access, consent requirements, event definitions, and media budget are agreed for the work. Advertising spend is separate from the service fee.

04Where it connects

Market direction shapes the audience and offer. CRM and process mapping clarify who follows up and what context they need.

Marketing StrategySet market and audience prioritiesHubSpot CRM SupportClarify ownership and follow-upBusiness Process EngineeringMap the handoffs between teams

05Common questions

Set expectations clearly.

01Can you manage Google Ads and LinkedIn Ads?

Campaign planning and management can be scoped around the audience, offer, account access, budget, landing pages, and measurement needs.

02Do you also work on landing pages and email?

Yes. Campaign pages and email follow-up can be planned alongside the ads so the message and next step stay consistent.

03Do you guarantee leads or sales?

No. Results depend on the offer, market, budget, timing, and sales follow-up. Measures are agreed for the work; no fixed return is promised.

Performance marketing

Start with the buyer you want to reach.

Tell us which market, campaign, or landing page needs attention.

Discuss a paid campaign