Unlock Business Growth with Performance Marketing
Only pay when you see results
What is Performance Marketing?
Performance marketing is a strategy where a business only pays when they see results such as sales, leads, targeted impressions, clicks, or other valued actions.
How to Measure Success in Performance Marketing
Performance marketing can be an effective tool for business owner’s who want to expand their customer base, grow their brand or to reach new audiences, but how do you measure success? Success in performance marketing can typically be measured on a Cost-per-Action or Cost-per-Aquisition (CPA) basis (e.g. a percentage of each sale, cost per click, or cost per lead). Performance Marketing can be an essential tool for a business to control their marketing budget while scaling a product or service. Here are a few examples of the media channels we utilize and measure in performance marketing campaigns:
- Social Media (e.g. LinkedIn, Twitter, Facebook, Instagram, etc.)
- Email Marketing
- Geo-Targeting (location based)
- Organic Search
- Paid Search (PPC)
- Native / Display Ads
- Video Content
- Physical Media
Comprehensive Tracking & Measurement Systems
Virtual Alchemy strives to create meaningful connections between online traffic and your Key Performance Indicators (KPI’s).
A few key platforms used for analytics, reporting and communicating with Google:
- Search Console
- GA 4
- Universal Analytics (set to phase out July 01, 2023, replaced with GA 4)
- Google Tag Manager (GTM)
- Looker Studio (formerly Google Data Studio)
- Email Service Providers
- Proprietary software
How can we help?
Would you like to:
- Increase sales
- Maximize your brand recognition
- Help others (Charity)
- Scale a product or service
- Lead your industry
- Increase the value of your business
We also offer packages on a monthly or hourly basis for example that take a more comprehensive approach to the goals of your business. We hope you will contact us today for a free consultation.
Related Services
Digital Marketing Strategy
Whether you are a new player in the industry that requires an introduction to this environment or an incumbent looking to enrich your strategy, we have the expertise and knowledge to cultivate tailored and value-driven strategies that will maximize competitiveness and ensure continued success.
Product Launches
A digital game plan has become a critical component of succesfully launching a product or service in the competitive modern markets. Companies striving to maximize the success of a launch can benefit by working with a caompany focused on tailored digital-marketing strategies.